Example

# Example

Value Proposition - SmartDrug HumAIn

| Element | Description | Example Company | Example 2 | Prompt 1 |  |  |
| --- | --- | --- | --- | --- | --- | --- |
| For | Target customers - your Minimum Viable Segment with Blatent/Latent Aspiration/Critical problem or need that is 4U - Unworkable, Unavoidable, Urgent, Underserved | Blue Apron, HelloFresh | One example of a great startup company using Michael Skok's Startup Secrets Value Proposition framework could be a meal delivery service targeting busy professionals with an unworkable need for convenient and healthy meals. These customers have little time for meal preparation but still desire nutritious options. The value proposition would focus on providing delicious, healthy meals delivered straight to their door, saving them time and hassle. | Using Michael Skok’s Startup Secrets Value Proposition frameworks, and the Minimum Viable Segment framework in particular, provide 3 succing bullet points exempliying WHO this One example of a great startup company using Michael Skok's Startup Secrets Value Proposition framework could be a meal delivery service targeting busy professionals with an unworkable need for convenient and healthy meals. These customers have little time for meal preparation but still desire nutritious options. The value proposition would focus on providing delicious, healthy meals delivered straight to their door, saving them time and hassle.would be FOR | Busy professionals with little time for meal preparationIndividuals with an unworkable need for convenient and healthy mealsThose who desire nutritious options but lack the time for meal planning and preparation | For doctors |
| Who | Customers who are dissatisfied with the current Unworkable and Underserved alternative | Uber | One great startup company that addresses the needs of dissatisfied customers with unworkable and underserved alternatives is Uber. With their value proposition of providing convenient, affordable, and reliable transportation, they have disrupted the traditional taxi industry and provided a solution to the pain points experienced by many customers. | Using Michael Skok’s Startup Secrets Value Proposition frameworks, and the Minimum Viable Segment framework in particular, provide 3 succing bullet points exempliying WHO this One great startup company that addresses the needs of dissatisfied customers with unworkable and underserved alternatives is Uber. With their value proposition of providing convenient, affordable, and reliable transportation, they have disrupted the traditional taxi industry and provided a solution to the pain points experienced by many customers.would be FOR | Individuals who need transportation in urban areasThose who value convenience and reliability in their transportation optionsCustomers looking for a more affordable alternative to traditional taxis | who need to verify drug interactions, but don’t have the time or resources to keep up to date with the latest information |
| Our product or service | A 3D - Different, Defensible, Disruptive - new product, your MVP | XYZ Printing | Example startup company: XYZ PrintingDescription: A 3D printing company that specializes in affordable and user-friendly 3D printers for consumers and small businesses. Our MVP is a compact and easy-to-use 3D printer that produces high quality prints at a fraction of the cost of traditional 3D printers. Our value proposition is based on the 3D framework: our product is Different in its affordability and ease-of-use, Defensible in our focus on the consumer market, and Disruptive in our ability to make 3D printing accessible to a wider audience. | Using Michael Skok’s Startup Secrets Value Proposition frameworks, and the Minimum Viable Segment framework in particular, provide 3 succing bullet points exempliying WHO this Example startup company: XYZ Printing | Consumers and small businesses looking for affordable and user-friendly 3D printersIndividuals who want to experiment with 3D printing without breaking the bankPeople who want to explore the potential of 3D printing for creative projects or small-scale production | Our service is a drug interaction review service, based on a database, collected from thousands of the best medical resources |
| That provides | Compelling problem-solving capability - Gain that overcomes switching costs Gain/Pain Ratio > 10x | TransferWise | One great startup company that fits the criteria of Michaell Skok's Startup Secrets Value Proposition framework is TransferWise. TransferWise offers a compelling solution to the problem of high fees and poor exchange rates when transferring money internationally. Their innovative technology allows for low-cost, transparent transfers with exchange rates that are often better than traditional banks. By providing a solution that overcomes the high switching costs associated with traditional banking, TransferWise has a Gain/Pain Ratio of over 10x. | Using Michael Skok’s Startup Secrets Value Proposition frameworks, and the Minimum Viable Segment framework in particular, provide 3 succing bullet points exempliying WHO this One great startup company that fits the criteria of Michaell Skok's Startup Secrets Value Proposition framework is TransferWise. TransferWise offers a compelling solution to the problem of high fees and poor exchange rates when transferring money internationally. Their innovative technology allows for low-cost, transparent transfers with exchange rates that are often better than traditional banks. By providing a solution that overcomes the high switching costs associated with traditional banking, TransferWise has a Gain/Pain Ratio of over 10x.would be FOR | TransferWise offers low-cost, transparent international money transfers.Their technology allows for better exchange rates than traditional banks.TransferWise has a Gain/Pain Ratio of over 10x by overcoming the high switching costs associated with traditional banking. | the latest facts, guidance, and cautionary advice to serve physician’s patients as well as protect all involved from poorly informed drug prescriptions |
| Unlike | The Unworkable product alternative that Underserves the need or opportunity | Airbnb | One example of a great startup company using Michael Skok's Startup Secrets Value Proposition framework would be Airbnb. Their value proposition solves the problem of an unworkable product alternative that underserves the need or opportunity for affordable and unique lodging options. By offering a platform for individuals to rent out their homes or spare rooms, Airbnb provides a cost-effective and personalized alternative to traditional hotels. | Using Michael Skok’s Startup Secrets Value Proposition frameworks, and the Minimum Viable Segment framework in particular, provide 3 succing bullet points exempliying WHO this One example of a great startup company using Michael Skok's Startup Secrets Value Proposition framework would be Airbnb. Their value proposition solves the problem of an unworkable product alternative that underserves the need or opportunity for affordable and unique lodging options. By offering a platform for individuals to rent out their homes or spare rooms, Airbnb provides a cost-effective and personalized alternative to traditional hotels.would be FOR | Individuals looking for affordable and unique lodging optionsHomeowners or renters interested in earning extra income by renting out their homes or spare roomsTravelers seeking a more personalized and authentic travel experience | our AI informed drug interaction knowledgebase is the first and only smart drug knowledgebase constantly being verified in an AI assisted, human verified closed loop using the largest network of medical professionals and pharma companies in the world. |

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[Example](/guide/example-129)

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Source: https://startupsecretssandbox.com/example-129
From the Startup Secrets Field Guide (unofficial), frameworks by Michael Skok.

Value Proposition - SmartDrug HumAIn

Element	Description	Example Company	Example 2	Prompt 1
For	Target customers - your Minimum Viable Segment with Blatent/Latent Aspiration/Critical problem or need that is 4U - Unworkable, Unavoidable, Urgent, Underserved	Blue Apron, HelloFresh	One example of a great startup company using Michael Skok’s Startup Secrets Value Proposition framework could be a meal delivery service targeting busy professionals with an unworkable need for convenient and healthy meals. These customers have little time for meal preparation but still desire nutritious options. The value proposition would focus on providing delicious, healthy meals delivered straight to their door, saving them time and hassle.	Using Michael Skok’s Startup Secrets Value Proposition frameworks, and the Minimum Viable Segment framework in particular, provide 3 succing bullet points exempliying WHO this One example of a great startup company using Michael Skok’s Startup Secrets Value Proposition framework could be a meal delivery service targeting busy professionals with an unworkable need for convenient and healthy meals. These customers have little time for meal preparation but still desire nutritious options. The value proposition would focus on providing delicious, healthy meals delivered straight to their door, saving them time and hassle.would be FOR	Busy professionals with little time for meal preparationIndividuals with an unworkable need for convenient and healthy mealsThose who desire nutritious options but lack the time for meal planning and preparation	For doctors
Who	Customers who are dissatisfied with the current Unworkable and Underserved alternative	Uber	One great startup company that addresses the needs of dissatisfied customers with unworkable and underserved alternatives is Uber. With their value proposition of providing convenient, affordable, and reliable transportation, they have disrupted the traditional taxi industry and provided a solution to the pain points experienced by many customers.	Using Michael Skok’s Startup Secrets Value Proposition frameworks, and the Minimum Viable Segment framework in particular, provide 3 succing bullet points exempliying WHO this One great startup company that addresses the needs of dissatisfied customers with unworkable and underserved alternatives is Uber. With their value proposition of providing convenient, affordable, and reliable transportation, they have disrupted the traditional taxi industry and provided a solution to the pain points experienced by many customers.would be FOR	Individuals who need transportation in urban areasThose who value convenience and reliability in their transportation optionsCustomers looking for a more affordable alternative to traditional taxis	who need to verify drug interactions, but don’t have the time or resources to keep up to date with the latest information
Our product or service	A 3D - Different, Defensible, Disruptive - new product, your MVP	XYZ Printing	Example startup company: XYZ PrintingDescription: A 3D printing company that specializes in affordable and user-friendly 3D printers for consumers and small businesses. Our MVP is a compact and easy-to-use 3D printer that produces high quality prints at a fraction of the cost of traditional 3D printers. Our value proposition is based on the 3D framework: our product is Different in its affordability and ease-of-use, Defensible in our focus on the consumer market, and Disruptive in our ability to make 3D printing accessible to a wider audience.	Using Michael Skok’s Startup Secrets Value Proposition frameworks, and the Minimum Viable Segment framework in particular, provide 3 succing bullet points exempliying WHO this Example startup company: XYZ Printing	Consumers and small businesses looking for affordable and user-friendly 3D printersIndividuals who want to experiment with 3D printing without breaking the bankPeople who want to explore the potential of 3D printing for creative projects or small-scale production	Our service is a drug interaction review service, based on a database, collected from thousands of the best medical resources
That provides	Compelling problem-solving capability - Gain that overcomes switching costs Gain/Pain Ratio > 10x	TransferWise	One great startup company that fits the criteria of Michaell Skok’s Startup Secrets Value Proposition framework is TransferWise. TransferWise offers a compelling solution to the problem of high fees and poor exchange rates when transferring money internationally. Their innovative technology allows for low-cost, transparent transfers with exchange rates that are often better than traditional banks. By providing a solution that overcomes the high switching costs associated with traditional banking, TransferWise has a Gain/Pain Ratio of over 10x.	Using Michael Skok’s Startup Secrets Value Proposition frameworks, and the Minimum Viable Segment framework in particular, provide 3 succing bullet points exempliying WHO this One great startup company that fits the criteria of Michaell Skok’s Startup Secrets Value Proposition framework is TransferWise. TransferWise offers a compelling solution to the problem of high fees and poor exchange rates when transferring money internationally. Their innovative technology allows for low-cost, transparent transfers with exchange rates that are often better than traditional banks. By providing a solution that overcomes the high switching costs associated with traditional banking, TransferWise has a Gain/Pain Ratio of over 10x.would be FOR	TransferWise offers low-cost, transparent international money transfers.Their technology allows for better exchange rates than traditional banks.TransferWise has a Gain/Pain Ratio of over 10x by overcoming the high switching costs associated with traditional banking.	the latest facts, guidance, and cautionary advice to serve physician’s patients as well as protect all involved from poorly informed drug prescriptions
Unlike	The Unworkable product alternative that Underserves the need or opportunity	Airbnb	One example of a great startup company using Michael Skok’s Startup Secrets Value Proposition framework would be Airbnb. Their value proposition solves the problem of an unworkable product alternative that underserves the need or opportunity for affordable and unique lodging options. By offering a platform for individuals to rent out their homes or spare rooms, Airbnb provides a cost-effective and personalized alternative to traditional hotels.	Using Michael Skok’s Startup Secrets Value Proposition frameworks, and the Minimum Viable Segment framework in particular, provide 3 succing bullet points exempliying WHO this One example of a great startup company using Michael Skok’s Startup Secrets Value Proposition framework would be Airbnb. Their value proposition solves the problem of an unworkable product alternative that underserves the need or opportunity for affordable and unique lodging options. By offering a platform for individuals to rent out their homes or spare rooms, Airbnb provides a cost-effective and personalized alternative to traditional hotels.would be FOR	Individuals looking for affordable and unique lodging optionsHomeowners or renters interested in earning extra income by renting out their homes or spare roomsTravelers seeking a more personalized and authentic travel experience	our AI informed drug interaction knowledgebase is the first and only smart drug knowledgebase constantly being verified in an AI assisted, human verified closed loop using the largest network of medical professionals and pharma companies in the world.

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