The Toolkit
Frameworks, built to remember.
Skok’s frameworks are mnemonics on purpose. Each card unpacks its letters, then links to the workshop page and the lecture behind it. Grouped by where they appear in the journey.
Value Proposition
The 4U
Is the problem Unworkable, Unavoidable, Urgent and Underserved?
BLAC & White
Qualify the need: Blatant, Latent, Aspirational or Critical, sitting in White space.
Minimum Viable Segment
The smallest, most homogeneous set of customers with the same need.
Gain / Pain Ratio
Is the gain of adopting at least 10x the pain of switching?
The 3Ds
Evaluate the solution: Discontinuous, Defensible, Disruptive.
Everything a customer needs before they have a compelling reason to buy.
Founder-Market Fit
Why you, uniquely, are the right person to solve this.
See the whole problem before you build the whole product.
Business Model
Manage Dependencies, External factors, Burden and Timing, consciously.
Your Capability Of Really Exceptional value: the one thing customers describe you by.
A model that is Repeatable, Scalable, Valuable, Predictable, Disruptive & defensible.
Product to Company
Products that SLIP
Take the friction out: Simple to install, Low-cost to start, Instant value, Play well.
SLIPPERY (full)
The full friction-free product test (SLIP extended) — the precursor to modern PLG.
Hiring & Team
Go to Market
Storytelling
Deliver a story the audience feels: Stage, Tension, Opportunity, Resolution, Yes.
ABC (story design)
Design your story backwards from the outcome: what must they Act on, Believe, and Care about?