Worksheets

Point the frameworks at your idea.

The workshop canvases, made usable. Fill it in, it saves to your browser, and you can print or copy the result. Nothing leaves your device.

Value Proposition Builder

For Target customers MVS ↗ Your Minimum Viable Segment (MVS): the smallest group with the same need. with a Problem or need BLAC ↗ Blatant · Latent · Aspirational · Critical (BLAC & White). that is Why it matters 4U ↗ Unworkable · Unavoidable · Urgent · Underserved (4U). who are dissatisfied with The current alternative Whole Problem ↗ The unworkable, underserved status quo they use today. our product is a Your product 3D ↗ Different · Defensible · Disruptive (the 3Ds) — your MVP. that provides The gain Gain/Pain ↗ The compelling, problem-solving capability. Aim for a 10x Gain/Pain ratio. unlike Unlike… DEBT ↗ The alternative that underserves the need — and why you win.