Customer's Compass CANVAS
Date of last update: ____/____/____ (Decide on regularity of update needed) Customer’s Compass CANVAS
Customer:
Who is the customer you’ve chosen to target? What is their profile? Can you identify an 
MVS - Minimum Viable Segment of customers who all have the same North Star need?
North: North Star. Customer’s Mission, Measures & Metrics for Success
“Customer is trying to achieve ___ because ___”
The top 3 success metrics they have for their business.
South: Stakeholder Obstacles & Constraints
Checklist:
| 1. | Internal constraints (systems, skills, budget) | |
|---|---|---|
| 2. | External constraints (regulation, market conditions, etc.) | |
| 3. | Emotional/psych constraints (risk, bias, fear) | |
| 4. | Relationship constraints (trust, misalignment, stakeholder conflict) |
East: External Environment, Existing Alternatives, Emerging Opportunities
Forces changing their world (1 to 3 trends that matter to them specifically)
Existing alternatives they use today (name them, including “do nothing”)
West: Work the customer is currently doing.
What are current processes, systems, and routines?
What is working, what is not?
Center:
If your customer is serving customers of their own, what are their end customers or consumers’ measures of success?
Waypoints:
Identify three immediate actions you can explore as waypoints with your customer such as:
| Action | Owner | Due Date | Metric for Success |
|---|---|---|---|
| Remove one South obstacle | Partner with an assigned owner | Customer’s specific due date | Interim metric aligned to North Star metrics |
| Validate one risky assumption | Collaborate with a designated owner | Customer’s chosen due date | Measure learning progress towards North Star metrics |
| Explore one Innovation Waypoint bet | Team up with a selected owner | Customer’s preferred due date | Experiment success leading to North Star metrics |
Actions:
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