SS Startup SecretsField Guide

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Welcome to your Startup Secrets Sandbox4/15/2025, 4:54 PMMichael SkokAbout Startup SecretsAbout this SandboxFAQ - Frequently Asked QuestionsCreative Commons Attribution
About Startup Secrets2/3/2025, 4:29 PMMichael SkokMy own critique - to inspire yours…Welcome to your Startup Secrets Sandbox
My own critique - to inspire yours…5/4/2023, 10:43 AMMichael SkokAbout Startup Secrets
About this Sandbox1/14/2025, 6:48 PMMichael SkokWelcome to your Startup Secrets Sandbox
FAQ - Frequently Asked Questions4/28/2025, 11:08 AMMichael SkokWelcome to your Startup Secrets Sandbox
Creative Commons Attribution3/9/2024, 2:32 AMJeremy TranWelcome to your Startup Secrets Sandbox
MSMBA Workshop 1-17-251/17/2025, 9:26 PMMichael Skok
HBS Foundry4/28/2025, 11:12 AMMichael SkokProblem, Solution: What to aim for…Problem, Solution, Scoring
Problem, Solution: What to aim for…4/29/2025, 2:21 PMMichael SkokHBS Foundry
Problem, Solution, Scoring4/29/2025, 4:26 PMMichael SkokHBS Foundry
Harvard i Lab Workshop - March 133/14/2025, 4:18 PMMichael Skok
Idea-to-Impact4/15/2025, 5:00 PMMichael Skok
Customer Compass4/15/2025, 11:26 AMMichael Skoknotes WIP
notes WIP4/14/2025, 5:32 PMMichael SkokCustomer Compass
Customer’s Problem Definition4/15/2025, 11:37 AMMichael Skok
Customer Value Proposition4/28/2025, 4:28 PMMichael SkokSynopsis: Customer Value PropositionFrameworksCustomer Value Proposition AISlidesVideo RecordingArticlesWorksheet / CanvasesExample Tools
Synopsis: Customer Value Proposition4/28/2025, 6:01 PMMichael SkokCoda BLAC and WHITE resultsExerciseCustomer Value Proposition
Coda BLAC and WHITE results7/18/2023, 8:05 PMMichael SkokSynopsis: Customer Value Proposition
Exercise1/5/2024, 2:02 PMMichael SkokSynopsis: Customer Value Proposition
Frameworks5/2/2023, 3:21 PMMichael SkokDEFINE the Problem or OpportunityEVALUATE the SolutionAssemble Your Value PropositionYOU: Founder-Market FitApplying Your Value PropositionCustomer Value Proposition
DEFINE the Problem or Opportunity4/25/2025, 12:21 PMMichael SkokMVS - Minimum Viable Segment4UBLAC and WhiteWhole ProblemFrameworks
MVS - Minimum Viable Segment4/23/2025, 2:03 PMMichael SkokBeware: Don’t Overlook Your MVSDemandware case study & videoMVS compared to a beachheadDEFINE the Problem or Opportunity
Beware: Don’t Overlook Your MVS11/6/2024, 3:39 PMMichael SkokMVS - Minimum Viable Segment
Demandware case study & video1/14/2024, 11:53 AMMichael SkokMVS - Minimum Viable Segment
MVS compared to a beachhead1/14/2024, 7:42 PMMichael SkokMVS - Minimum Viable Segment
4U4/28/2025, 11:31 AMMichael SkokDEFINE the Problem or Opportunity
BLAC and White4/26/2025, 9:20 AMMichael SkokBLAC and White movesCoda black and white exerciseYouTube: A Case Example of BLAC and WhiteNetflix, Spotify and JioCinemas in IndiaDEFINE the Problem or Opportunity
BLAC and White moves4/26/2025, 9:49 AMMichael SkokMarket timingBLAC and White
Market timing4/26/2025, 9:57 AMMichael SkokBLAC and White moves
Coda black and white exercise4/20/2024, 2:26 PMMichael SkokBLAC and White
YouTube: A Case Example of BLAC and White4/21/2025, 9:16 PMFelipe ContrerasBLAC and White
Netflix, Spotify and JioCinemas in India8/14/2024, 12:21 PMMichael SkokBLAC and White
Whole Problem12/11/2024, 3:13 PMMichael SkokDEFINE the Problem or Opportunity
EVALUATE the Solution4/29/2025, 3:12 PMFGFoteini Giannopoulou3DGain/PainDEBTWhole ProductPartnershipsFrameworks
3D4/26/2025, 10:39 AMMichael SkokNotes to updateEVALUATE the Solution
Notes to update1/11/2024, 9:28 AMMichael Skok3D
Gain/Pain4/29/2025, 3:53 PMFGFoteini GiannopoulouEVALUATE the Solution
DEBT4/28/2025, 12:22 PMMichael SkokApple Pay case example from WSJEVALUATE the Solution
Apple Pay case example from WSJ4/16/2025, 4:22 PMPROSPER ASIEGBUDEBT
Whole Product5/22/2024, 11:18 AMMichael SkokTesla DEBTEVALUATE the Solution
Tesla DEBT2/5/2024, 1:40 PMRWRyan WrightWhole Product
Partnerships4/15/2025, 11:05 AMMichael SkokStrategic partnersEVALUATE the Solution
Strategic partners10/28/2024, 8:05 PMMichael SkokPartnerships
Assemble Your Value Proposition4/27/2025, 12:47 PMMichael SkokAI Assisted Value Proposition Building - v0.1 alphaFrameworks
AI Assisted Value Proposition Building - v0.1 alpha3/28/2024, 2:19 AMJohn MadzelaMaster tableRevised Value PropExampleAssemble Your Value Proposition
Master table4/25/2024, 1:50 PMAutomation BotForm 1Initial FeedbackAI Assisted Value Proposition Building - v0.1 alpha
Form 17/13/2023, 6:15 PMMichael SkokPublished FormMaster table
Published Form7/13/2023, 6:15 PMMichael SkokForm 1
Initial Feedback7/13/2023, 6:15 PMMichael SkokMaster table
Revised Value Prop9/20/2023, 12:47 PMAutomation BotFormAI Assisted Value Proposition Building - v0.1 alpha
Form7/13/2023, 6:15 PMMichael SkokPublished formRevised Value Prop
Published form7/13/2023, 6:15 PMMichael SkokForm
Example7/13/2023, 6:15 PMMichael SkokAI Assisted Value Proposition Building - v0.1 alpha
YOU: Founder-Market Fit9/16/2024, 10:18 AMMichael SkokFrameworks
Applying Your Value Proposition4/27/2025, 12:59 PMMichael SkokUber - Applying A Value Proposition In PracticeFrameworks
Uber - Applying A Value Proposition In Practice1/8/2025, 9:40 PMMichael SkokApplying Your Value Proposition
Customer Value Proposition AI4/25/2025, 3:38 PMMichael SkokCustomer Value Proposition
Slides2/11/2024, 4:25 PMCustomer Value Proposition
Video Recording4/30/2023, 5:49 PMMichael SkokCustomer Value Proposition
Articles5/18/2024, 10:37 AMMichael SkokCustomer Value Proposition
Worksheet / Canvases4/26/2025, 10:32 AMMichael SkokCustomer Value Proposition
Example Tools3/22/2025, 7:21 PMMichael SkokExample Customer Discovery Interview ScriptCustomer Value Proposition
Example Customer Discovery Interview Script4/27/2025, 11:39 AMMichael SkokExample Tools
Customer-Centric Business Model4/28/2025, 2:08 PMMichael SkokFrameworksWorkshop Slide DeckVideo RecordingBusiness Model Examples
Frameworks4/17/2023, 2:26 PMMichael SkokBusiness Model as a DisruptorCOREMultipliers and LeversCustomer-Centric ModelsRSVPDCustomer-Centric Business Model
Business Model as a Disruptor4/28/2025, 4:21 PMMichael SkokFrameworks
CORE10/2/2024, 2:06 AMShashank RanganathFrameworks
Multipliers and Levers4/17/2023, 2:26 PMMichael SkokProducts that SLIPPackage for PullCo-Create a Win-Win3UpFrameworks
Products that SLIP6/20/2024, 7:02 AMMichael SkokMultipliers and Levers
Package for Pull6/20/2024, 7:10 AMMichael SkokBundlingMultipliers and Levers
Bundling6/20/2024, 7:09 AMMichael Skok4 Myths of BundlingBundling TooklitPodcastPackage for Pull
4 Myths of Bundling4/17/2023, 2:26 PMMichael SkokBundling
Bundling Tooklit4/17/2023, 2:26 PMMichael SkokBundling
Podcast4/17/2023, 2:26 PMMichael SkokBundling
Co-Create a Win-Win4/17/2023, 2:26 PMMichael SkokAcquia’s StoryMultipliers and Levers
Acquia’s Story4/17/2023, 2:26 PMMichael SkokCo-Create a Win-Win
3Up6/17/2024, 10:08 AMJen SingerMultipliers and Levers
Customer-Centric Models5/19/2024, 11:15 AMMichael SkokFrameworks
RSVPD1/8/2025, 7:17 PMMichael SkokFrameworks
Workshop Slide Deck4/17/2023, 2:26 PMMichael SkokCustomer-Centric Business Model
Video Recording2/13/2024, 10:26 PMXuan TanCustomer-Centric Business Model
Business Model Examples7/28/2023, 4:07 PMMichael SkokStories and a Startup Secret from decades of business model innovationCustomer-Centric Business Model
Stories and a Startup Secret from decades of business model innovation10/28/2024, 8:21 PMMichael SkokBusiness Model Examples
Build a Product That Scales Into a Company1/10/2025, 12:06 PMMichael SkokPerspective: Building Products into CompaniesFrameworksSlidesVideo RecordingsSLIPPERY related to PLG
Perspective: Building Products into Companies3/20/2024, 8:45 AMMichael SkokBuild a Product That Scales Into a Company
Frameworks4/17/2023, 11:34 AMMichael SkokThe Product-Company GapDesign for Product-GTM FitArchitect Your Business ModelBuild a Product That Scales Into a Company
The Product-Company Gap4/17/2023, 11:34 AMMichael SkokFrameworks
Design for Product-GTM Fit4/17/2023, 11:34 AMMichael SkokValue PropositionMinimum Viable SegmentRepeatable ProductsFrameworks
Value Proposition4/17/2023, 12:00 PMMichael SkokDesign for Product-GTM Fit
Minimum Viable Segment12/23/2024, 2:05 PMMichael SkokDesign for Product-GTM Fit
Repeatable Products4/17/2023, 11:34 AMMichael SkokDesign for Product-GTM Fit
Architect Your Business Model3/20/2024, 8:47 AMMichael SkokProducts that SLIPPackage for PullWhole Product PartnershipsFrameworks
Products that SLIP4/17/2023, 11:34 AMMichael SkokSimple to Install and UseLow to No Initial CostInstant and Ongoing ValuePlay Well in the EcosystemArchitect Your Business Model
Simple to Install and Use4/17/2023, 11:34 AMMichael SkokProducts that SLIP
Low to No Initial Cost4/17/2023, 11:34 AMMichael SkokProducts that SLIP
Instant and Ongoing Value4/17/2023, 11:34 AMMichael SkokProducts that SLIP
Play Well in the Ecosystem3/20/2024, 8:48 AMMichael SkokProducts that SLIP
Package for Pull4/17/2023, 11:34 AMMichael SkokArchitect Your Business Model
Whole Product Partnerships1/17/2025, 3:51 PMMichael SkokArchitect Your Business Model
Slides4/17/2023, 11:34 AMMichael SkokBuild a Product That Scales Into a Company
Video Recordings6/20/2024, 8:04 AMMichael SkokBuild a Product That Scales Into a Company
SLIPPERY related to PLG2/9/2025, 2:19 AMMichael SkokBuild a Product That Scales Into a Company
Vision, Mission & Values: Create an Authentic Culture1/10/2025, 12:06 PMMichael SkokFrameworksSlidesVideo - What It Takes: Vision, Mission, CulturePre-Workshop Survey
Frameworks4/17/2023, 2:26 PMMichael SkokFounder-Market FitElements of CultureOperationalize Your CultureVision, Mission & Values: Create an Authentic Culture
Founder-Market Fit4/17/2023, 2:26 PMMichael SkokWhat are you uniquely qualified for?Frameworks
What are you uniquely qualified for?5/8/2024, 11:29 AMJen SingerFounder-Market Fit
Elements of Culture4/17/2023, 2:26 PMMichael SkokVisionMissionCultureFrameworks
Vision2/26/2024, 4:53 AMMax AccountsElements of Culture
Mission4/17/2023, 2:26 PMMichael SkokElements of Culture
Culture5/20/2024, 1:40 PMMichael SkokValuesElements of Culture
Values4/17/2023, 2:26 PMMichael SkokCulture
Operationalize Your Culture4/17/2023, 2:26 PMMichael SkokCommunicateReinforceEvolveFrameworks
Communicate3/4/2024, 4:23 PMMichael SkokOperationalize Your Culture
Reinforce4/17/2023, 2:26 PMMichael SkokOperationalize Your Culture
Evolve4/17/2023, 2:26 PMMichael SkokOperationalize Your Culture
Slides4/17/2023, 2:26 PMMichael SkokNotes to get you thinking about Culture and HiringVision, Mission & Values: Create an Authentic Culture
Notes to get you thinking about Culture and Hiring3/7/2024, 10:57 AMMichael SkokSlides
Video - What It Takes: Vision, Mission, Culture10/26/2024, 2:19 PMRizwanVision, Mission & Values: Create an Authentic Culture
Pre-Workshop Survey4/17/2023, 2:26 PMMichael SkokVision, Mission & Values: Create an Authentic Culture
Hiring and team building1/10/2025, 12:06 PMMichael SkokHiring and team building transcript
Hiring and team building transcript4/7/2024, 10:34 AMMichael SkokHiring and team building
Go to Market1/10/2025, 12:06 PMMichael SkokWorking Notes (Hide)Synopsis - GTMFramework - GTM overviewVideo and Slides - GTMArticles - GTMWorksheet / Canvases
Working Notes (Hide)3/10/2024, 6:08 PMMichael SkokGo to Market
Synopsis - GTM3/10/2024, 6:08 PMMichael SkokGo to Market
Framework - GTM overview4/14/2025, 4:26 PMMichael SkokGo to Market
Video and Slides - GTM4/28/2025, 11:35 AMMichael SkokOther versions of slidesSlideshares - GTMGo to Market
Other versions of slides3/10/2024, 6:08 PMMichael SkokVideo and Slides - GTM
Slideshares - GTM3/10/2024, 6:08 PMMichael SkokVideo and Slides - GTM
Articles - GTM3/10/2024, 6:08 PMMichael SkokGo to Market
Worksheet / Canvases3/10/2024, 6:08 PMMichael SkokGo to Market
Perfect Your Fundraising Pitch1/10/2025, 12:06 PMMichael SkokWorkbook: Perfect Your Fundraising PitchFrameworksSlides: Getting Behind The Perfect PitchVideo: Getting Behind The Perfect PitchArticle: Elevator question
Workbook: Perfect Your Fundraising Pitch3/19/2024, 3:28 AMBKbehrouz kheiriPerfect Your Fundraising Pitch
Frameworks4/30/2023, 6:08 PMMichael SkokBusiness OverviewTeamKey Problem & OpportunitySolutionVision: Why Now? AND For The Future.Traction & Proof PointsBusiness ModelMarket SizeCompetitive LandscapeFundraising Needs & MilestonesPerfect Your Fundraising Pitch
Business Overview2/27/2024, 12:09 PMMichael SkokFrameworks
Team4/19/2023, 9:30 AMMichael SkokFrameworks
Key Problem & Opportunity2/27/2024, 12:10 PMMichael SkokFrameworks
Solution2/27/2024, 12:13 PMMichael SkokFrameworks
Vision: Why Now? AND For The Future.2/27/2024, 12:14 PMMichael SkokBalancing Vision and ExecutionFrameworks
Balancing Vision and Execution5/21/2024, 8:26 PMMichael SkokVision: Why Now? AND For The Future.
Traction & Proof Points8/2/2022, 10:58 AMClaire CrowtherFrameworks
Business Model1/8/2025, 7:37 PMMichael SkokFrameworks
Market Size6/20/2024, 7:12 AMMichael SkokFrameworks
Competitive Landscape8/2/2022, 10:58 AMClaire CrowtherFrameworks
Fundraising Needs & Milestones4/30/2023, 6:09 PMMichael SkokFrameworks
Slides: Getting Behind The Perfect Pitch4/23/2024, 2:33 PMMichael SkokPerfect Your Fundraising Pitch
Video: Getting Behind The Perfect Pitch5/21/2024, 8:29 PMMichael SkokPerfect Your Fundraising Pitch
Article: Elevator question11/4/2022, 4:27 PMMichael SkokPerfect Your Fundraising Pitch
Funding strategies to go the distance1/10/2025, 12:07 PMMichael SkokTranscriptTranscript - Funding Strategies to Go the DistanceFunding Market FitQuestions arising
Transcript4/1/2024, 8:51 PMMichael SkokFunding strategies to go the distance
Transcript - Funding Strategies to Go the Distance4/7/2024, 10:38 AMMichael SkokFunding strategies to go the distance
Funding Market Fit3/22/2025, 6:15 PMMichael SkokFunding strategies to go the distance
Questions arising4/1/2024, 9:19 PMMichael SkokFunding strategies to go the distance
Personal Entrepreneurship1/12/2025, 8:28 PMMichael SkokProblem solvingAre you curious what mindset it takes to be a successful founder?Have you got what it takes?Roadmap to successPeople FirstMentorshipFounders Can’t Scale: Fact or Fiction?Execution
Problem solving4/29/2025, 1:47 PMMichael SkokElon Musk, Tesla, SpaceXPersonal Entrepreneurship
Elon Musk, Tesla, SpaceX5/16/2024, 9:22 PMMichael SkokProblem solving
Are you curious what mindset it takes to be a successful founder?12/30/2024, 5:19 PMMichael SkokPersonal Entrepreneurship
Have you got what it takes?10/26/2024, 11:52 AMRizwanPersonal Entrepreneurship
Roadmap to success11/9/2024, 6:20 PMMichael SkokPersonal Entrepreneurship
People First5/11/2024, 9:09 AMMichael SkokPersonal Entrepreneurship
Mentorship1/20/2024, 1:41 PMPersonal Entrepreneurship
Founders Can’t Scale: Fact or Fiction?2/5/2025, 5:19 PMMichael SkokPersonal Entrepreneurship
Execution4/19/2023, 11:49 AMMichael SkokPersonal Entrepreneurship
Glossary for learning4/27/2025, 2:38 PMMichael Skok
How to comment in this Coda doc1/10/2025, 12:08 PMMichael SkokWhat is Coda?
What is Coda?3/10/2024, 6:09 PMMichael SkoktestingHow to comment in this Coda doc
testing11/1/2023, 1:59 PMMichael SkokLevel 2What is Coda?
Level 211/1/2023, 10:07 AMMichael Skoktesting
Hidden below here11/25/2022, 3:40 AMMichael SkokTodo list
Todo list4/19/2023, 12:03 PMMichael SkokHidden below here
Documentation5/1/2025, 6:52 PMMichael SkokDoc pages
Doc pages5/1/2025, 7:01 PMMichael SkokDocumentation

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